Metropolitan Museum Trust Campaign

The Metropolitan Museum Trust needed a visual system for a major capital campaign to fund new gallery spaces and digital initiatives. The identity had to feel both timeless and forward-looking, appealing to long-time patrons and new supporters alike.

We created a typographic lockup that pairs the institution's established serif with a modern grotesque, symbolizing continuity and evolution. A limited palette of deep navy and gold reinforces trust and aspiration. Campaign materials range from donor brochures to large-format environmental graphics.

The campaign exceeded its initial goal within eighteen months, and the identity has been adopted for ongoing development communications.